XSOLLA UNVEILS ITS NEXT ERA OF GAME COMMERCE AT GDC FESTIVAL OF GAMING 2026
A Reimagined Platform, New Revenue Engines, and Deeper Player Ownership Powering the Future of Games
SAN FRANCISCO, CA — March 9th, 2026 — Xsolla, a leading global video game commerce company, is excited to announce its participation in the Game Developers Conference (GDC) Festival of Gaming 2026, which will take place from March 9th to March 13th in and around theMoscone Center in San Francisco, CA. Xsolla will debut its rebranded platform vision, showcasing a new generation of tools designed to help developers own their player relationships, scale globally, and build sustainable businesses in an increasingly competitive market.
With a renewed brand identity and expanded product ecosystem, Xsolla is redefining how games are funded, distributed, monetized, and experienced, placing direct-to-consumer commerce, intelligent payments, and player engagement at the core.
“The industry has changed, and we are continuing to build to help shape the future of how games launch, grow, and win,” said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla. “In 2026, success isn’t just about launching a game. It’s about owning your audience, your data, and your revenue. Our rebrand reflects our commitment to the future of video games by building the tools to help developers achieve sharper independence, smarter monetization, and long-term player relationships. This week in San Francisco is where a lot of those discussions will begin.”
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BUILDING FOR THE FUTURE OF VIDEO GAMES
New Local Payment Integrations Across EMEA and Asia to Enable Higher Conversion, Reduced Checkout Friction, and Access to New Paying Players
Xsolla has expanded its global payments ecosystem by adding seven trusted local payment methods across 18 markets, helping game developers increase conversion and reach new players worldwide.
- 7 localized payment methods across Europe, the Middle East, Africa, and Asia to better match local player preferences and currencies
- The expansion helps developers boost trust, reduce checkout friction, and improve conversion rates in high-growth and emerging markets
- All new payment options are available through Xsolla’s unified Pay Station platform, enabling global scale without added operational complexity
Xsolla Reseller Program
Xsolla has launched a new Reseller Program enabling game developers to expand into local and emerging markets through vetted distribution partners, unlocking new revenue streams without building regional infrastructure.
- The Reseller Program connects publishers with trusted local resellers to monetize demand in markets reliant on vouchers, e-wallets, and alternative payment methods
- Developers retain full control over pricing, SKUs, regions, and partner eligibility while Xsolla manages onboarding, compliance, fraud protection, and support
- The program replaces informal grey-market reselling with an official, transparent distribution layer integrated into Xsolla’s commerce ecosystem
Xsolla SDK
Xsolla SDK has introduced built-in Payments, Login, Catalog, and Offerwall integration for developers, enabling them to configure their pricing and inventory once and deploy across every supported platform - mobile, web, PC, or direct-to-consumer with no reconfiguration required.
- 20+ years of expertise building payment and monetization tools for game developers, with over $10B in total payments processed
- Payment infrastructure trusted by 60%+ of the top 100 highest-grossing games globally
- All of this is now accessible to developers of any size through a single integration
Xsolla Agency
Xsolla has launched Xsolla Agency, a comprehensive service that connects game developers with premium entertainment-based intellectual property (IP), addressing challenges in licensing access, global monetization, and operational infrastructure.
- Xsolla Agency simplifies access to entertainment-based licenses through expert-led negotiations and industry relationships, offering affordable, monetization-focused deals structured for maximum ROI
- Strategic IP partnerships increase discoverability, reduce user acquisition costs, and drive higher player spend through impactful LiveOps events and promotional campaigns
- The service is backed by Xsolla's commerce infrastructure, powering 1,500+ game developers across 200+ geographies, including payment processing with 1,000+ payment methods, distribution enablement, and tools for data, fraud prevention, and compliance
MEET XSOLLA AT GDC 2026
Visit Xsolla at Booths W2L-7 in Moscone West, SL2-7 in Moscone South, and at The Xsolla Clubhouse at 661 & 677 Howard Street to experience live demos, meet product experts, and explore how the new Xsolla platform helps developers build profitable, player-owned businesses. Enjoy speciality coffee, exclusive swag, and daily networking sessions.
For more information on attending speaking sessions, local activations, and connecting with Xsolla in San Francisco, visit: https://xsolla.com/events/gdc26
About Xsolla
Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.
For more information, visit xsolla.com
Media Contact
Derrick Stembridge
Vice President of Global Public Relations, Xsolla
